I read multiple readings on how educators use blogs in school and their teaching. This made me think, from a business perspective how could businesses use blogs to their advantage? Pretty much anyone who uses the internet has read at least one blog in their lifetime. You have all these consumers, current and potential, that use your products. Why not take advantage of that??? Even using blogs in a subtle way, could potentially benefit your company.
For my audio object assignment I have created a hipcast presentation on ways that businesses could use blogs effectively: 1)blogs to help shape the consumer marketplace, 2)blogs as a company website for investors, and 3)blogs internally as a collaborative space for projects.
Listen to my presentation below.
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